Currently it seems like mailchimp utilizes the ecom data alone to build audiences. Allowing that integration to utilize customer reports and the workshop module would make the integration far more beneficial to shops that want to expand their email marketing.
  • Building audiences with "who bought what" report
  • Audiences utilizing customer rewards reports, especially around planned sales/double points weekends, etc
  • top customer reports, offering specials, additional incentives, customer appreciation, etc.
  • workshop audiences for firmware updates on ebikes, service bulletins and warranties