This process within the CitrusLime ecosystem is a bit of a mess at the moment. If a customer requests this we have to go to 4 different locations to remove a customer.
  1. Back Office
  2. Rewards
  3. Cloud MT
  4. Mailchimp
let alone any other systems we have internally (e.g. Office365 Emails / Ticketing systems)
There needs to be a single button that anonymises data in all 4 locations. Back Office doesn't even have an anonymise option for customers.
This is comes from the fact that if a customer unsubscribes from mailchimp marketing emails they still get Reward emails and from our experience if you unsubscribe from a company you should not receive any emails. the customers then get annoyed and ask for their data to be deleted. costing us time and losing sales in the future.