Separate First Name and Last Name into two columns so that we can easily export the data into our Customer Relationship Manager applications (like Mailchimp). If they are not separated, once I have the data in excel, I have to manually separate the columns. Add a column. Copy the data to the new column. Delete the last name from every entry. Then in the other column I have to delete the first name from every entry. So that in the end I have a column of First Names and a column of Last Names. Very time consuming.