We're a store in a destination area. We get customers who discover us and use us for the first time in-store. The account we create in store for them doesn't have a password.
if the customer tries to access it online, they have to re-enter all the data they gave us instore. It's also not very intuitive.
When we create their account instore, could a password email be sent at that time, it could be a triple whammy, prompting them to create the account, giving another oportunity to opt in to marketing and encouraging them to visit our site as well as securing their rewards account.