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Success Team
Details:
Ensure that both the <link rel="canonical"> tag and the <meta name="description"> tag are properly output within the <head> section of all page templates across the site.
Why is this important?
  1. Prevents duplicate content issues: The canonical tag signals to search engines which version of a page is the “master” copy, helping consolidate ranking signals and avoid indexing unwanted duplicates (e.g., filter URLs, paginated pages, etc.).
  2. Improves click-through rate (CTR): The meta description often appears in search snippets — a well-written, relevant meta description can increase visibility and encourage users to click through.
  3. Meets SEO best practices: Google explicitly recommends placing both canonical and meta tags within the <head> element for proper recognition and indexing.
  4. Supports content strategy and targeting: Custom meta descriptions allow us to tailor messaging per page and align with user intent.
  5. Maintains clean crawl paths: Canonicals help bots focus on priority pages and reduce wasted crawl budget.
How should we implement it?
Canonical tag:
Add <link rel="canonical" href="https://www.example.com/current-page-url"> inside the <head>
Dynamically populate the correct canonical URL for each page
Use absolute URLs, not relative paths
Apply especially to filter, sort, pagination, and variant pages
Meta description tag:
Add <meta name="description" content="Your optimised page summary here"> in the <head>
Pull content dynamically from CMS/meta fields or allow for page-level overrides
Apply across all templates: Including home, product, category, blog, and informational pages
This foundational fix ensures our platform is SEO-compliant and better positioned in SERPs.
Thanks,
Jura - SEO Team