We’d like to understand how often shoppers actually use the Find & Filter controls. At present, there’s no easy way to see how many clicks each filter receives, so we can’t tell whether the current filter set is helping customers or simply adding page weight. Fire a GA4 event on every filter interaction Each time a customer applies, removes, or changes a filter (e.g., Size = M → Colour = Red), push an event to the dataLayer and send it to GA4. Suggested event name: filter_select with parameters such as filter_group (“Size”, “Colour”, “Brand”, etc.) filter_value (“M”, “Red”, “Nike”) page_context (“/mens-footwear/shoes”, etc.). This is purely analytics: no front-end change, no additional consent prompts (it falls under existing performance-measurement cookies). Capturing a filter_select event each time a shopper interacts with a facet will finally let us quantify how useful each filter really is. This lightweight GA4 event also fits neatly into our existing analytics setup, delivering actionable insight with minimal overhead.
