eCommerce Website

The Issue We really need a way to create more appealing promotion codes for businesses, clubs, and organisations. Right now, the system doesn’t allow us to offer a coupon code that gives, for example, “20% OFF RRP” or more if already discounted above 20%. Our competitors can do this — and we used to as well — which now puts us at a disadvantage. Here’s why this matters: Even if our pricing is more competitive overall, we lose out in perception. A competitor can advertise “20% OFF,” while our best offer might sound like “5% OFF,” even if our final price is actually lower. Customers are obviously drawn to the higher percentage — they feel they’re getting a better deal, even when they’re actually not, as we don't get a look in. What we would like: We’d like the ability to offer a code that gives the customer 20% off RRP, or at least ensures the final price reflects that discount — without doubling up on existing sale reductions or blocking sale items unnecessarily. I struggle to explain this issue and it baffles me that there isn't an easy solution to this. Problem explained with desired solution: Right now, as I understand it and please correct me if i'm wrong, our only options are... Option 1 – Current System "Block On-Sale Items"(Customer doesn’t like): RRP £100 > SP £100 > 20% off Code > £80 RRP £100 > SP £90 > 20% Off Code > £100 RRP £100 > SP £80 > 20% Off Code > £100 RRP £100 > SP £70 > 20% Off Code > £100 RRP £100 > SP £60 > 20% Off Code > £100 Option 2 – Current System (We don’t like it): RRP £100 > SP £100 > 20% off Code > £80 RRP £100 > SP £90 > 20% Off Code > £72 RRP £100 > SP £80 > 20% Off Code > £64 RRP £100 > SP £70 > 20% Off Code > £56 RRP £100 > SP £60 > 20% Off Code > £48 What we’d like instead: RRP £100 > SP £100 > 20% off Code > £80 RRP £100 > SP £90 > 20% Off Code > £80 RRP £100 > SP £80 > 20% Off Code > £80 RRP £100 > SP £70 > 20% Off Code > £70 RRP £100 > SP £60 > 20% Off Code > £60 Potential. If we had this flexibility, we could confidently approach local businesses and organisations and offer attractive group discounts (e.g. 20% OFF RRP) without having to explain why it’s “only 5% off” due to system limits and our prices already being competitive.... This came up again this morning from a rather large organisation that represents 20,000 people looking to partner up — and honestly, it’s the one thing my boss finds frustrating about CL. That and the same coupon codes don't work in store, and we cannot make the codes single use per email. (I am aware of the ability to set different price bands but this does not work in such with prices changing all the time, and different prices on different platforms. The additional workload to achieve this for various discount levels, makes it an un-viable option for us)

It would be really useful for SEO and Customer Experience to be able to add text after the products on collection pages as well as before. Intro Products More text

Am just testing a C&C order and have realised I have to choose a store on the product page, add to basket, then when I go to checkout, I have to put my post code and choose a store all over again. it would be great for customers if it saved or asked if it wanted to automatically choose my last C&C location from the product page, to save a few clicks for them

We feel that ALPs pages offer a poor customer experience for the below reasons: Long lists of filters (that behave differently to regular filters) Filters that display do not hold the original query. So for instance if you had a page /onsale?discount=40 where you want to display all items over 40% discount, if you then click a filter (say /jackets) the link it takes you to would be /jackets/onsale and would not include ?discount=40. Making the campaign to sell items over a certain discount difficult. The items that display on the page are limited to 100 which is confusing for the customer who may just want to scroll items and if they do will currently think that is all the items that are available (we have had customer specifically tell us this) 2 examples of use cases on our site where ALPs pages are necessary: Brand Pages with lots of items Sale/Clearance (where we will often add a query like ?discount=40) Adhoc campaigns We are aware we can customise these pages in design time, and have done so, but they still have their limitations and can require quite a bit of manual work per page if looking to maximise UX. It seems in the Citrus Lime platform if you get to over 500 items the page begins to lag and ALPs become necessary (we had a scenario this weekend where a page with 1600 items crashed our customers (and ours when we had it reported) iPhones), we have therefore had to set our ALPs limit much lower. My overall preference would be that ALPs pages were not necessary and that the customer should be able to just start scrolling should they choose to. This is not unreasonable (for instance this page on John Lewis has 9000 items! https://www.johnlewis.com/browse/women/womens-dresses/_/N-flw ). It looks like it John Lewis achieve this with paging. EDIT: The issue mentioned above with lagging (that was happening on our site with just a few hundred items) was specific to our site which we have resolved with Citrus. The lag/page load now kicks in more around 1000 items. If Citrus did not want to change how regular pages are handled then my suggestion would be to implement paging on Citrus ALPs. This would mean everything else behaving in a similar way to currently but if a retailer has the amount of products that load to be 100 then at the bottom a "Load More" (or better an auto load as you approach it) would load the next 100 items. This in my opinion would give a much better customer experience. The other change would be to respect queries so in my example at the start of the post with /onsale?discount=40 it would pull through to any filters clicked.

When you filter the products on a landing page and then click onto a product, the filters are cleared every time you navigate back out of the product. This is poor user experience having to reselect the filters constantly. Can this be changed so the filters are saved until the customer manually changes/clears them or navigates to a different category?

When dispatching e-commerce orders, the Item Messaging window currently appears. This slows down the dispatch process and disrupts workflow, especially when processing multiple orders in a row. From a workflow perspective, there’s no reason to have product messages interrupting dispatch. At the point of fulfilment, the priority is speed, accuracy, and efficiency — not re-reading item notes. Recommendation: Suppress or relocate item messaging during dispatch, or allow users to configure where and when item messages are shown. This would streamline dispatching, reduce unnecessary clicks, and improve throughput for web orders.

On brand pages the logo currently doesn't sit nicely with the brand info text and it creates unessecary white space before the products.

It would make the User Experience on our site ( squirrel.gifts ) much better if there was the option to make main navigation links (which I think you guys call Level 1' facet) clickable.

The ability to edit individual collection meta descriptions would be really useful (I was informed by Tom its not currently possible).

We use the 'Range Viewer' function for a high number of products on our website, however a lot of these are seasonal (linking SS22 clothing collections together within a brand, or seasonal colours of products). It would be good to have the function to delete any ranges that are no longer current, so that they do not show in the 'Range Viewer' list. This would prevent items being potentially added to the incorrect ranges, and also make it clearer to see what ranges are already set up. (Case CAS-105677-D2P1W8)