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Retain Filter Selections on Find and Filter Results Pages
Currently, when a customer applies filters (e.g., size, colour) in the Find and Filter results pages and then clicks on a product to view its details, returning to the results page clears the selected filters. This forces customers to reselect the same filters, which can be frustrating and time-consuming. Requested Change: We would like the Find and Filter functionality to remember the active filters whenever a customer navigates back from a product page. For instance, if a customer selects a specific size or colour on the results page, views a product, and then goes back to the results page, the previously chosen filters should remain in place. This will enable customers to quickly continue browsing the filtered results without having to reset their preferences. Why This Matters: Improved User Experience: Retaining filter selections reduces friction, allowing customers to seamlessly continue their product search without reapplying the same filters. Reduced Abandonment: When shoppers are forced to redo filters, they may lose patience and leave the site, especially if they’re browsing multiple items. Consistency: Many modern eCommerce platforms preserve filter choices when users navigate back, which customers have come to expect as a standard feature. Better Conversion Rate: Easier navigation and uninterrupted filtering can lead to more effective product discovery and potentially higher sales. Conclusion: Preserving filter selections between page visits is a relatively straightforward but impactful improvement. We believe this enhancement will greatly improve the browsing experience and encourage customers to continue exploring products without unnecessary repetition. We appreciate your consideration and look forward to any questions or further discussions regarding this request.
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Earlier Marketing Signup & Enhanced Customer Control for Rewards and Unsubscribes
A strong email list is critical for growing customer engagement and driving repeat sales. Many top retailers place their newsletter signup early in the checkout process, capitalising on the “Yes, I’m buying!” mindset. Our current flow places marketing opt-in at the very end of checkout, missing a prime opportunity to invite customers to stay in touch. I've attached some examples of other platforms (in the UK and USA). Separately, there is also a concern regarding customer control over different types of emails. Our system automatically enrols everyone into the rewards scheme, potentially causing confusion if they choose to unsubscribe from marketing emails, as they may inadvertently get removed from essential reward communications (or vice versa). Ideally, customers should have an easy, clear way to manage these distinct email categories—marketing (Mailchimp) and reward points—independently. Requested Changes: Move Newsletter Signup Earlier in Checkout Place the marketing signup option toward the beginning of the checkout flow, right before customers enter their personal or payment details. This ensures higher visibility and a greater likelihood of opting in. Separate Reward Scheme Emails from Marketing Emails Provide distinct controls for reward scheme emails and marketing/newsletter emails, so that customers can opt out of one without automatically opting out of the other, during checkout or in their account page. Clear Unsubscribe & Preference Management Ensure that unsubscribing from reward notifications does not affect a customer’s status on the Mailchimp list, and vice versa. A simple preference centre or clearly labelled checkboxes would allow users to select what communications they do (or do not) wish to receive. Why This Matters: Maximise Opt-Ins Positioning the newsletter sign-up earlier in the checkout process taps into the customer’s heightened purchasing interest, increasing email list growth and enabling us to capture more leads for marketing activities such as PPC audiences, incentive emails, and future promotions. Improve Customer Experience Giving customers direct control over which emails they receive reduces frustration and fosters trust. Customers who want reward points shouldn’t lose out simply because they’d rather not get promotional newsletters. Prevent Unintended Unsubscribes Separating the communications ensures that unsubscribing from a reward reminder doesn’t unintentionally remove a customer from our main marketing list (Mailchimp) or vice versa. Align with New Checkout Development As you’re already working on a new checkout, implementing these user-centric features now will streamline the experience, reduce confusion, and likely boost overall satisfaction and retention. Conclusion: Combining an earlier marketing signup prompt with clear, separate opt-outs for rewards and marketing ensures both improved engagement and greater customer satisfaction. Implementing these features would also support more robust marketing initiatives, allowing us to capture a higher volume of qualified leads for PPC campaigns, targeted incentive emails, and long-term brand advocacy. We believe it’s crucial to tackle these elements during the current checkout redevelopment phase. Thank you for your consideration. We’d be happy to discuss any details to support an efficient and user-friendly rollout of these features. P.S. Let me know if I'm wrong in assuming that unsubscribing from the points update email takes customers out of the Mailchimp List.
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Best Sellers and Sorting Enhancements for Site-Wide Find & Filter Order
We would like to enhance the site-wide Find & Filter Order in the general fields section on MT to improve product visibility and the overall shopping experience for our customers. Specifically, we would like to introduce more control over the sorting options across the entire site, including the ability to: Add Best Sellers to the Site-Wide Find & Filter Order: Introduce a Best Sellers option in the site-wide Find & Filter Order based on product sales. This will allow us to feature the most popular products across the site and ensure customers can easily discover top-rated products quickly. Integrate Best Sellers into Front-End Sorting Menu: Make the Best Sellers option available in the front-end sorting menu so that customers can filter products by their popularity directly from the website’s interface. This will make it easier for customers to find highly-rated items on any page. Override Default Find & Filter Order within Specific Sections: Allow us to override the default Find & Filter Order within specific categories, departments, collections, and brands. For example, if we’re running a promotion on a specific brand or category, we want the option to highlight discounted items rather than showing "Best Sellers" for that brand. This flexibility will enable us to tailor the sorting method based on sales, deals, or category-specific needs. Force Out-of-Stock Items to the Bottom (on Discount Sort): Provide the ability to push out-of-stock (OOS) items to the bottom when sorting by Discount. A simple checkbox option like: "Push all OOS items to the bottom?" would allow us to ensure that only available discounted items are shown to customers, improving their shopping experience and reducing frustration. A custom drag-and-drop sorting feature within the Find and Filter (FAF) results. This would allow us to manually reorder the top 10 or 20 products in the search results using a simple drag-and-drop interface. Once the custom sorting is applied to these top items, the system would then fall back to the default sorting method for the remaining products. Why This Would Help: Enhanced Shopping Experience: Adding Best Sellers to the sorting options gives customers immediate access to popular products across all sections, helping them make quicker, more confident purchasing decisions. Greater Control Over Product Visibility: The ability to override the default sorting in categories, departments, collections, and brands allows us to optimise the shopping experience for specific promotions, highlighting deals and discounts without disrupting the general product ordering in other sections. Optimised Promotions and Sales: By highlighting discounted products or Best Sellers in specific sections, we can drive targeted sales and promotions more effectively. Improved Display for Availability: Pushing out-of-stock items to the bottom of the list when sorting by Discount ensures customers are not frustrated by unavailable products, enhancing the overall shopping experience. We believe that these enhancements will help improve both the customer journey and our ability to manage product visibility effectively. We would greatly appreciate it if this feature (specifically Best Sellers) could be prioritised and integrated into the site-wide Find & Filter Order in the general fields section on MT. Thank you for considering this request. We look forward to your feedback and are happy to discuss any further details.
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