eCommerce Website

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Add Canonical & Meta Description Tags to <head> for SEO Compliance

Details: Ensure that both the <link rel="canonical"> tag and the <meta name="description"> tag are properly output within the <head> section of all page templates across the site. Why is this important? Prevents duplicate content issues: The canonical tag signals to search engines which version of a page is the “master” copy, helping consolidate ranking signals and avoid indexing unwanted duplicates (e.g., filter URLs, paginated pages, etc.). Improves click-through rate (CTR): The meta description often appears in search snippets — a well-written, relevant meta description can increase visibility and encourage users to click through. Meets SEO best practices: Google explicitly recommends placing both canonical and meta tags within the <head> element for proper recognition and indexing. Supports content strategy and targeting: Custom meta descriptions allow us to tailor messaging per page and align with user intent. Maintains clean crawl paths: Canonicals help bots focus on priority pages and reduce wasted crawl budget. How should we implement it? Canonical tag: Add <link rel="canonical" href=" https://www.example.com/current-page-url "> inside the <head> Dynamically populate the correct canonical URL for each page Use absolute URLs, not relative paths Apply especially to filter, sort, pagination, and variant pages Meta description tag: Add <meta name="description" content="Your optimised page summary here"> in the <head> Pull content dynamically from CMS/meta fields or allow for page-level overrides Apply across all templates: Including home, product, category, blog, and informational pages This foundational fix ensures our platform is SEO-compliant and better positioned in SERPs. Thanks, Jura - SEO Team

Add Supporting SEO Content (e.g. FAQs) Below Product Grid on Category Pages

Details: Keep existing content above the fold, but introduce additional SEO-supporting blocks, such as FAQs, buying guides, or longer text pieces below the product grid on category pages. This would give us space to expand on key topics without disrupting product visibility. Why is this important? Supports E-E-A-T and SEO guidelines: Adding in-depth, relevant content such as FAQs or expert advice can improve perceived page quality and authority. Captures long-tail and informational queries: Content at the bottom can address common customer questions and capture additional organic traffic. Enhances user experience: Helpful content like FAQs or sizing advice meets shopper intent and can reduce friction and bounce rate. Keeps product-first layout intact: Products remain the main focus above the fold, while the lower content provides SEO value without interrupting the shopping journey. Competitive edge: Many leading retailers use this structure to combine product visibility with rich informational content, and it’s proven to work well with Google's Helpful Content updates. How should we implement it? Add a flexible content area below product listings on all category templates Support rich content blocks like: FAQs (using FAQPage structured data where relevant) Buying tips or product guides Size, fit or compatibility advice Seasonal recommendations or trends Format clearly for mobile and desktop — use accordions or collapsible sections for a clean mobile experience Avoid duplication of top content — this should be new, complementary copy that adds further value Include internal links to relevant subcategories, blog articles, or help guides to aid navigation and crawlability It would be great to consider this in the next round of UX improvements — it’s a low-risk, high-reward way to boost both SEO and customer satisfaction. Thank you, Jura - SEO Team

Implement Breadcrumb Navigation for SEO, UX & Crawlability Benefits

Details: As part of ongoing SEO and usability enhancements, I propose that we implement breadcrumb navigation across our sites. Breadcrumbs improve user experience, support better internal linking, and play a vital role in helping search engines understand site structure. What SEO team are suggesting? Introduce breadcrumb navigation across the eCommerce website platform, structured hierarchically (e.g., Home > Category > Subcategory > Product). Each breadcrumb level should be clickable and marked up using BreadcrumbList schema (JSON-LD recommended). Why is this important? Implementing breadcrumbs offers significant benefits for both SEO and user experience: SEO & Crawlability: Helps search engines understand site hierarchy and context, especially when supported with structured data. Enhanced UX: Breadcrumbs offer users a clear navigational path and an easy way to return to parent categories. Internal Linking & Authority Flow: Boosts internal link structure and helps pass link equity through key category levels. Improved SERP appearance: With schema, Google can display breadcrumb paths in listings, increasing CTR. Mobile Navigation: Breadcrumbs offer a lightweight navigation option ideal for smaller screens. How should it implement it? To maximise impact, the following best practices should be followed: Reflect actual site hierarchy: Start from the homepage and logically progress to the current page. Reflect the actual page hierarchy: Current example: Home > Mountain-Bike > Bikes > Hardtail-Mountain-Bikes > Adult Issues: “Mountain-Bike” and “Bikes” are repeated/confusing, and terms like “Adult” lack SEO value as breadcrumb anchor text. Proposed improved version: Home > Bikes > Mountain Bikes > Hardtail Mountain Bikes Clean, logical, SEO-friendly Each level uses keyword-rich anchor text (e.g., "Hardtail Mountain Bikes" instead of “Adult”) Consistent with the H1 and target keywords Add BreadcrumbList structured data: Use JSON-LD to help Google interpret breadcrumb paths. Link each level: Ensure each breadcrumb item links to the appropriate parent page. Apply canonical tags: Use correct canonical URLs to avoid duplication. Adding breadcrumbs will align our platform more closely with SEO best practices and Google's structured content guidelines, making our sites more robust and user-friendly :) Would love to hear your thoughts or if this can be added to the roadmap soon! Thanks, Jura - SEO Team

Products Appearing as Variation - Colour Variation

Seeing as more and more people browse on mobile and only scroll so far, and how some products have many colour variations. I was wondering if it's worth condensing this so people aren't having to scroll past the same item too many times, and can find what they're looking for sooner, then see if there's a colour they prefer. A lot of sites seem to show products as variation and to a degree we do this already with the master colour, although on the product page it just shows an image without the colour name nearby. This could help customers navigate the site far easier, having far fewer individual listing loading at any one time, i feel customers search for a product and then see if there's a colour they prefer. The solution would likely require the master colour to shift when it sells out to one that is still in stock. I imagine this whole suggestion is a potential nightmare for someone but... sorry.

Return item from My Account / Order history section

To make it simpler for customers, it would be great if there was a 'return item' option on the order detail screen, this could go through to a form where the customer enters some other details and it gets sent to a specified email address. it would help with efficiencies for returns!

Auto select the Collection address if there is only one shop?

Is it possible in the new checkout to have the shop collection address auto selected if there is only one shop location to choose from in the checkout page as this would remove another step for customers.

Display Backorder & Backorder Delay date in item

Is there a way to add the Backorder & Backorder Delay date on an item card just like you do for items in the supplier warehouse. This would be handy so customers can see the date an special order items expected date if they pace an order?

Allow front end access of Country of Origin from Cloud MT

Since the US tariffs came in to effect customers from the US are struggling without being able to see the country of origin of products on our website. We are getting CS complaints from them when hit with hit tariffs/duties to pay, particularly on Chinese goods. We have spent a load of time updating Country of Origin in Cloud POS to make shipping easier. This has then pulled through in to Cloud MT. However, we now need a way to display this on a product page so customers can make an informed choice. We intend to do it like John Lewis (see the Product Specification on this product). https://www.johnlewis.com/ps-paul-smith-tailored-fit-wool-blend-suit-jacket-grey/p113304044 The data is there, and we have put in the time to make it accurate, we just need a way to surface this on the front end!

Making the Gender field optional

We have products that have no gender, such as artwork and horse bridles, but within MT the Gender field is mandatory. This leads us to selecting "Unisex" for these non-gender types of products, but the downside to this is that Unisex products display in both "Female" and "Male" filters. Why this is a problem: On a brand page of a brand that provides both gendered products (clothing) and non-gendered products (artwork or horse items), when a user selects either Male or Female in the filters they are shown our "non-gendered" items - when they're expecting to see male/female clothing. I do understand why Unisex products are set to show in both Female and Male filters, because genuine unisex products are relevant to both. However, this isn't a solution for genuine non-gendered items. Has there been any discussions around making the Gender field optional? It feels like this would be the ideal solution here, rather than us forcing a gender on an item that doesn't have one. Thanks!

Size filters on the website that actually match the product size

Can we have size filters that match the sizes that are actually used in the backoffice, for example a size 39.5 shoe exists but it won't appear in search filters as Citruslime say there can only be a UK size 6 or a size 6.5 which is 39 or 40, anybody that has worked in the cycle trade knows that not many shoe companies agree on a global EU to UK size conversion. also most road bicycles are measure in cm but Citrus lime is trying to match that with medium and large sizeing which doesn't match perfectly. this is only an example to show that sizes in the backoffice dont match the sizes on the website. At the very lease this could be easily rectified by introducing a 6 1/4 Uk size

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