eCommerce Website

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New Checkout feedback

love the new checkout - so much more efficient and quicker to do. (am purchasing from store.citruslime.com for some labels!) but have noticed a couple of things that could make it maybe even better for customers when selecting an address from a post code, it'd be easier to have a drop down list or multiple pages of a list, rather than a grid of 3 x 4 addresses it wasn't clear the first time if the addresses go right first or down first. a list would clear that up and make it even faster for customers under delivery service, if there's only 1 option, it's not clear you still have to click on that option after you have clicked on the drop down for 'choose you delivery service'. there's a message at the bottom of the page that says 'please provide all of the details above, in order to pay' but nothing was highlighted or didn't say what exactly was wrong on the checkout screen when you click on the drop down it shows the 1 option then you have to click on it again and it all stays the same colour. making it a bit more obvious would help, maybe red if not chosen? when you click on the edit for the delivery option. the tick that is meant to be 'save' looks like it is ticked because that's the shipping option, not to save changes. i think it would be easier to customers to have words rather than icons

150 FAQs from testing@example.com and recaptcha

We've just been hit with 150+ FAQs, luckily it's a SPAM email that is already blocked so nothing was sent and the site largely unaffected. However could we have recaptcha or similar added here and also on the newsletter sign up?? We have it for the contact form but nowhere else at present

Add Canonical & Meta Description Tags to <head> for SEO Compliance

Details: Ensure that both the <link rel="canonical"> tag and the <meta name="description"> tag are properly output within the <head> section of all page templates across the site. Why is this important? Prevents duplicate content issues: The canonical tag signals to search engines which version of a page is the “master” copy, helping consolidate ranking signals and avoid indexing unwanted duplicates (e.g., filter URLs, paginated pages, etc.). Improves click-through rate (CTR): The meta description often appears in search snippets — a well-written, relevant meta description can increase visibility and encourage users to click through. Meets SEO best practices: Google explicitly recommends placing both canonical and meta tags within the <head> element for proper recognition and indexing. Supports content strategy and targeting: Custom meta descriptions allow us to tailor messaging per page and align with user intent. Maintains clean crawl paths: Canonicals help bots focus on priority pages and reduce wasted crawl budget. How should we implement it? Canonical tag: Add <link rel="canonical" href=" https://www.example.com/current-page-url "> inside the <head> Dynamically populate the correct canonical URL for each page Use absolute URLs, not relative paths Apply especially to filter, sort, pagination, and variant pages Meta description tag: Add <meta name="description" content="Your optimised page summary here"> in the <head> Pull content dynamically from CMS/meta fields or allow for page-level overrides Apply across all templates: Including home, product, category, blog, and informational pages This foundational fix ensures our platform is SEO-compliant and better positioned in SERPs. Thanks, Jura - SEO Team

Add Supporting SEO Content (e.g. FAQs) Below Product Grid on Category Pages

Details: Keep existing content above the fold, but introduce additional SEO-supporting blocks, such as FAQs, buying guides, or longer text pieces below the product grid on category pages. This would give us space to expand on key topics without disrupting product visibility. Why is this important? Supports E-E-A-T and SEO guidelines: Adding in-depth, relevant content such as FAQs or expert advice can improve perceived page quality and authority. Captures long-tail and informational queries: Content at the bottom can address common customer questions and capture additional organic traffic. Enhances user experience: Helpful content like FAQs or sizing advice meets shopper intent and can reduce friction and bounce rate. Keeps product-first layout intact: Products remain the main focus above the fold, while the lower content provides SEO value without interrupting the shopping journey. Competitive edge: Many leading retailers use this structure to combine product visibility with rich informational content, and it’s proven to work well with Google's Helpful Content updates. How should we implement it? Add a flexible content area below product listings on all category templates Support rich content blocks like: FAQs (using FAQPage structured data where relevant) Buying tips or product guides Size, fit or compatibility advice Seasonal recommendations or trends Format clearly for mobile and desktop — use accordions or collapsible sections for a clean mobile experience Avoid duplication of top content — this should be new, complementary copy that adds further value Include internal links to relevant subcategories, blog articles, or help guides to aid navigation and crawlability It would be great to consider this in the next round of UX improvements — it’s a low-risk, high-reward way to boost both SEO and customer satisfaction. Thank you, Jura - SEO Team

Implement Breadcrumb Navigation for SEO, UX & Crawlability Benefits

Details: As part of ongoing SEO and usability enhancements, I propose that we implement breadcrumb navigation across our sites. Breadcrumbs improve user experience, support better internal linking, and play a vital role in helping search engines understand site structure. What SEO team are suggesting? Introduce breadcrumb navigation across the eCommerce website platform, structured hierarchically (e.g., Home > Category > Subcategory > Product). Each breadcrumb level should be clickable and marked up using BreadcrumbList schema (JSON-LD recommended). Why is this important? Implementing breadcrumbs offers significant benefits for both SEO and user experience: SEO & Crawlability: Helps search engines understand site hierarchy and context, especially when supported with structured data. Enhanced UX: Breadcrumbs offer users a clear navigational path and an easy way to return to parent categories. Internal Linking & Authority Flow: Boosts internal link structure and helps pass link equity through key category levels. Improved SERP appearance: With schema, Google can display breadcrumb paths in listings, increasing CTR. Mobile Navigation: Breadcrumbs offer a lightweight navigation option ideal for smaller screens. How should it implement it? To maximise impact, the following best practices should be followed: Reflect actual site hierarchy: Start from the homepage and logically progress to the current page. Reflect the actual page hierarchy: Current example: Home > Mountain-Bike > Bikes > Hardtail-Mountain-Bikes > Adult Issues: “Mountain-Bike” and “Bikes” are repeated/confusing, and terms like “Adult” lack SEO value as breadcrumb anchor text. Proposed improved version: Home > Bikes > Mountain Bikes > Hardtail Mountain Bikes Clean, logical, SEO-friendly Each level uses keyword-rich anchor text (e.g., "Hardtail Mountain Bikes" instead of “Adult”) Consistent with the H1 and target keywords Add BreadcrumbList structured data: Use JSON-LD to help Google interpret breadcrumb paths. Link each level: Ensure each breadcrumb item links to the appropriate parent page. Apply canonical tags: Use correct canonical URLs to avoid duplication. Adding breadcrumbs will align our platform more closely with SEO best practices and Google's structured content guidelines, making our sites more robust and user-friendly :) Would love to hear your thoughts or if this can be added to the roadmap soon! Thanks, Jura - SEO Team

Clickable Top Level Navigation Links

Allow top level navigation to direct to a single URL without needing the secondary level.

Subscriptions and Repeat order functionality

Similar to sites like pets at home where you get a discount for loyalty and you can have a choice of the frequency i.e. how many weeks apart. A lot of customers purchase the same thing fairly often especially dog food, it would allow much easier planning and scheduling of deliveries plus obviously the increased loyalty as it could save all the hassle of placing an online order each time.

Frequently Asked Questions (FAQ) Spam

this function can be spammed, so some kind of protection like captcha is needed to stop this happening

Making the Gender field optional

We have products that have no gender, such as artwork and horse bridles, but within MT the Gender field is mandatory. This leads us to selecting "Unisex" for these non-gender types of products, but the downside to this is that Unisex products display in both "Female" and "Male" filters. Why this is a problem: On a brand page of a brand that provides both gendered products (clothing) and non-gendered products (artwork or horse items), when a user selects either Male or Female in the filters they are shown our "non-gendered" items - when they're expecting to see male/female clothing. I do understand why Unisex products are set to show in both Female and Male filters, because genuine unisex products are relevant to both. However, this isn't a solution for genuine non-gendered items. Has there been any discussions around making the Gender field optional? It feels like this would be the ideal solution here, rather than us forcing a gender on an item that doesn't have one. Thanks!

Update SEO optimised content without needing to refresh the page

Currently, when you add a filter option within a PLP, the child page retains all SEO aspects of the parent page. For example: https://www.myEcommerceSite.com/parent-category Becomes the following when you select a filter option: https://www.myEcommerceSite.com/parent-category/child-filter1 However https://www.myEcommerceSite.com/parent-category/child-filter1 retains the h1, intro text, SEO title, meta description and canonical of the parent. To get around this, https://cloudmt.citruslime.com/#/facet-navigation/seo allows you to define https://www.myEcommerceSite.com/parent-category/child-filter1 as a page in its own right via the "Add row" feature at the bottom of the "Advanced Filter SEO" page. For the most part, this then works as expected in that https://www.myEcommerceSite.com/parent-category/child-filter1 can be given its own h1, intro text, meta, canonical etc. .... except there's one small gitch. Even though that page exists, if a user goes via the route of visiting https://www.myEcommerceSite.com/parent-category and then selecting the child-filter1 option, the site initially persist with inheriting data from the parent, and ignores the fact that custom info now exists for that page, even though it has changed the URL to https://www.myEcommerceSite.com/parent-category/child-filter1 . Only when you refresh the page does it pull in the correct info. Notes: Initially I wondered if it was a caching issue, but forcing a refresh, and clearing the cache, didn't resolve the issue. I also tested via a totally different device and the issue persisted, so it's not a browser caching issue. I did raise with the support team and in case it was a site caching issue at server level but they suggested I file a new feature request here. Ideally the content should change dynamically, without a need to reload the page (as currently happens for the products themselves) - so perhaps using Ajax or similar. As a result of the above bug, there's a risk that Google won't know what content to use as the same URL now exists with 2 sets of data. Worse still, Google could think it's an attempt at masking content which could get a site banned. This is a major problem/risk, so can you please investigate a fix ASAP. Thanks

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