Coupons - OneTimeUse Per Customer
planned
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Chris
How far off are we on this. When something is planned does that mean it has time allocated on the roadmap?
Neil McQuillan
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Ben
Neil McQuillan: does this mean this is no longer on the roadmap? We have been in need of this for some time. Will make a big difference to our marketing.
Neil McQuillan
Ben: I just saw this as larely a duplication of single use. Two similar ways of doing the same thing.
Coupon logic is completely separate to customer sign in, and this would break that separation creating all sorts of possible bugs.
I had a clean up of Canny where a member of my team had added a lot to our backlog without a clear plan on when we deliver.
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Ben
Neil McQuillan: Yes, agree it will add a load of complexity. The issue we have at the moment is we will often tell customers in our marketing campaigns that a code can only be used once per customer but technically this is not possible. In these scenarios a batch of coupons would not be feasible and the current one time use will only allow one customer to use it.
It would be a very powerful marketing tool and one that is used elsewhere.
Neil McQuillan
Ben: Why is a batch of one time coupons not viable? You could just say they are locked to that individual customer.
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Ben
Neil McQuillan: Because then we would need to send out dynamic emails. What we would like to do is send out one time and triggered campaigns to customers where we can have a static code. Also for campaigns like "Get 10% off your first order" and exit intent campaigns.
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Chris
Ben: I'm with you Ben, I recently kicked off a 5% off when you subscribe thinking the single use code would be associated to the customer... I was wrong and I now fear what secret santa present i''ll get if anyone from customer service draws my name!!!
We're considering letting it run and see if anyone is savvy enough to try the single use code more than once.... Ideally we'd be able to offer this fairly common promotion. Or some other similar incentive. Can it be done with points? Sign up and get points??
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Pete Baars
Chris I think the issue with giving points on sign up is that it could prove quite onerous.
I don't believe there's the automation there to enable the points to be added automatically.
Also what level of points do you offer? I regularly see £10 off your first order but that comes with a required minimum spend level, £50 or £100 for example. If we gave away points, there's no minimum spend for them to be used, so you could get people signing up to get their £10 in reward points, paying carriage and getting £12 worth of goods for £2.
Maybe that's just the pessimist in me...
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Chris
Pete Baars We offer £5 off when you spend over £90, and our AOV is still £140ish. We only offer reward points to customers.... there's always a condition.
Sometimes existing customers do use points or prizes we have given out at events and they only spend the value of points or prizes, although painful to see it's not often and their's always a chance they come back.
But in regards to this post a single use code per person would be incredibly useful for our marketing as we could send one code to thousands or would be customers rather than generating 1000s of codes to be sent out to individuals. Especially useful when supporting events, batch coupons just would not work. ULTRA10 would be much better and easier to remember than ULTRA100001.
We want would be customers to remember us, the code and the website without having to give out loads of printed material that's end up in landfill or rely on mining their emails at busy events... which often require extra incentive at events. Like a prize giveaway.
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Pete Baars
Chris I agree wholeheartedly with the single use per customer code as being a powerful marketing tool.
I just wasn't convinced that reward points would be the best method because there don't appear to be any controls over how they can be spent.
I think we're singing from the same hymn sheet.
;-)
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Jonathan
This would be very useful 👍
Gillian Bell
We have been trying to find a solution to this as well, it would be an extremely useful marketing feature.
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Ben
Neil McQuillan noticed this has been marked as planned for some time. Our marketing team consistently come up against this as an issue and limiting factor in campaigns (it has led to a suggested campaign grinding to a halt currently hence why I thought I would dig out this canny). It also causes a lot of extra work in trying to create workarounds. Is it still planned and is it likely to make it in the roadmap any time soon?
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Pauls Cycles
So a "one time use" coupon only allows one customer to use it? I guess this is where the multi-generator is necessary. But agreed, this would be high priority for us in that case. I hadnt understood that is what the current functionality was limited to, as we haven't utilised it in bulk which we now intend to start doing so...
Ben Kippax
planned
Raised a development task for this.
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Scott
This is a great feature on Shopify so would be good to see it on Citrus Lime. Ideal for customer service use.
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Sales
Agreed, we would find this very useful too
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