Regardless of all the dates that we display on the basket and during the checkout we still have customers contact us saying that they did not realise there was a delay when ordering SIM items. This happens particularly when the customer selects "Next Day" services (but seem to ignore the dates below the service showing that service is referring to delivery from the date the item is available).
Having just discussed this with our customer services team we have agreed that the following 2 changes may help with this:
  • Adding the estimated delivery date to the end of the checkout (after the customer has completed the order).
  • Moving the estimated delivery date to the top section of the order confirmation email so it is not below the page fold when opening the email. Also highlighting in red or some kind of prominent way.
There would perhaps also be merit in displaying a message in the checkout above the shipping options (when SIM items are in the basket) saying something like "Shipping estimates below include lead times for some items in your basket".