Immediate ApplePay checkout from button in cart - not login or adding addresses etc
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Jon Mayo
Until we started getting customer feedback I thought the site already had this feature, has something changed? We already have an ApplePay disclaimer in our checkout info.
From the first /cart/ page when in the checkout tapping the ApplePay button should immediately give the customer the option to choose their Wallet options and checkout in one step, this happens on all other sites that have ApplePay buttons that I have ever used.
It gives almost no friction at all and would increase conversions, customers choose from which card to use in their wallet, which address and other websites I have used choose which delivery method too.
Tapping ApplePay on our /cart/ immediately goes to the login page, counter intuitive and we get plenty of customer feedback that it's poor, you have to add address etc. Why? the data is all in their wallet.
I get the argument that they can't apply a gift card / voucher code or Reward points if this is the checkout for ApplePay but that's the choice the consumer takes for convenience. Unless of course this can be incorporated in there.
I'd take speed and better conversion by having this immediate "one tap" buying over trying to develop these functions. Our checkout help already says "Unfortunately, Gift Vouchers, Discount Codes, and Rewards points cannot be used with Apple Pay at this time" so why the login step anyway?
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Ben
Neil McQuillan - CEO Citrus-Lime just checking if we are missing something. We have been moved to a new Apple Pay provider this week but our checkout still does not take the user immediately through the checkout if they click Apple Pay on the basket page as happens on other websites. Is a further update due to facilitate this?
Neil McQuillan - CEO Citrus-Lime
Ben This is innound please see a video taken today from our development environment https://www.loom.com/share/81dc3a12faf64ed78ab8d957177de852?sid=5dc2dcfc-8914-4b21-99de-df24cc943643
I'm not sure when this is getting released, but the latest date would be the next major release (September), it may come before that.
We've also been playing around with an implementation on the product page. This is more experimental and can be thought of as an early prototype of an idea.
https://www.loom.com/share/368d8d68fe98408799d27517aa8cfb60?sid=c001f692-61d8-4acf-85f8-6632468b93c6
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Ben
Neil McQuillan - CEO Citrus-Lime Nice! Look forward to it. Product page checkout will be a great addition.
Clear messaging around the inability to use voucher codes and reward points with it will be needed. Unless you can pull the voucher code element in to the flow.
Neil McQuillan - CEO Citrus-Lime
Ben I have concerns that adding to the product page will reduce average items per transaction, without majorly influencing conversion rate. It makes it very quick when you arrive from a Google Ad to convert, which sounds great but it makes the time spent on the site come be extremely minimal so not any time to build a relationship with the brand.
I know we've not added messages about Rewards and Coupons but as an ApplePay user, I know to expect that these won't be available unless I use the full checkout, my thoughts are less clutter is better. Your opinions are appreciated.
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Ben
Neil McQuillan - CEO Citrus-Lime I would likely expect this too (regarding vouchers). However, you and I would not be good sample data for our typical customer who is not as familiar with the tech. We would definitely appreciate a message for customers on our site (or the ability to customise one).
Yes, I agree re product page checkout. I had a similar thought. Though I think with a thought out design it could be net positive. We for instance would choose to trial it but not put it too “in your face”. It needs to be secondary but there for convenience and encourage an impulse/reduce drop off.
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Neil McQuillan - CEO Citrus-Lime
The new checkout goes to beta in April, with rollout in May, this feature will quickly follow.
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Jon Mayo
Neil McQuillan - CEO Citrus-Lime I see that with sites that have the new Checkout live - e.g. Working Class then this immediate ApplePay checkout is not active. What is the timeline for this? It will be a significant conversion benefit imo.
Neil McQuillan - CEO Citrus-Lime
Jon Mayo Oliver has being working on this for the last few weeks, we have a code freeze for the ecommerce release at the end of July tomorrow so it won't be in that release, but it will be (subject to no problems) in the release eight weeks after that.
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Jon Mayo
Neil McQuillan - CEO Citrus-Lime thanks for the reply Neil, good to get a timeline even if its a lot later than expected. I hope it is live in September well in time for a peak Q4 sales period, as a matter of interest does the dev include GoogePay for mobile devices too?
Neil McQuillan - CEO Citrus-Lime
Jon Mayo We could add support for Google Pay fairly easily we used to support it some years ago however customers experienced very high rates of charge backs - so we backed away from the payment type. Unlike Applepay which requires FaceID or similar Google Pay can be used from your Chrome browser and as Google don't insist on 2FA on their Google Accounts that's really vulnerable. As our customers offer high value items its quite a risk.
Neil McQuillan - CEO Citrus-Lime
Here is OpenAI's summary on the matter.
Neil McQuillan - CEO Citrus-Lime
Jon Mayo This might be sooner than I thought. I've just got this update in my weekly reporting, it sounds further along than I understood.
Oli has been working closely with Adyen to resolve an issue affecting their Express Checkout for Apple Pay. Rather than tying it to the July release, we’re planning to release it separately once ready
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Jon Mayo
Neil McQuillan - CEO Citrus-Lime Thanks Neil, sounds very promising. Genuinely believe this will drive higher conversions.
GooglePay without extra biometrics is problematic I agree, I wondered if integrations had improved since the short lived a few years ago and it could be mobile only or require higher level authentication such as fingerprint / face perhaps. Looking forward to the new checkout, any plans to overhaul the basket as well. i.e. /cart ?
Neil McQuillan - CEO Citrus-Lime
Jon Mayo No short term plans for the cart, however some of our customers have paid to have bespoke versions created for them, its well within the kind of work we do for customers on our 'Growth Plans'.
Our current focus in ecommerce is
- Redirect manager - allowing custom 301's
- A product archiving feature to allow products to be deactivated, pick an option for 301 to preserve SEO link juice and declutter item search
- A massive overhaul of collections to allow the blending of products and content, the frontend for this is done, we're just working on the merchant tools side of things.
- Express checkout for ApplePay
In Cloud POS its all about the Backoffice 2.0
I'm just helping an external Cloud POS Marketplace developer on the Omnisend integration to give better options beyond our inhouse Mailchimp integration, Mailchimp seem to ignore a lot of the API calls we make to them, so we've been helping provide other options.
These are also worth a look on our Cloud POS market place (Cloud POS features not written by Citrus-Lime).
https://cloudposmarketplace.com/all-apps/coming-soon-turbo-mt-product-activator-v2-for-cloud-mt/ (video at the bottom gives the best overview) There is a free trial for this product.
https://cloudposmarketplace.com/all-apps/omnisend-ecommerce/ (you can register for early onboarding by signing up for £1)
Neil McQuillan - CEO Citrus-Lime
I've also now set this to InProgress and to the correct work item, it had been marked as completed as it was linked to a planning task for ApplePay Express checkout and NOT the actual work item. Once it completes testing it will be marked as Complete.