Mailchimp Integration improvements
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Paul
It would be useful to have certain data fields mapped to improve the functionality of MailChimp - this is an example of the data populated via sign-up at the point of purchase (we seem to have a bug with purchase data, which we have raised separately with the helpdesk) - the address data is populating in on data field of "Address". It is also defaulting to the USA, we only operate in the UK. It would be better for address data fields to be mapped individually to "Address 1", "Address 2", "City", "County", "Country" and "Postcode" so that we can segment based on locality to stores etc.
Neil McQuillan
We are looking for an alternative partner to work what we are looking for is:
A provider who has a partner program who we can build a relationship with
Supports the upload of product and sales data with a reasonable number of data points (F&F facets e.g. /roadbike/male/red), the brand and I'm open to other suggestions here
Can support bulk uploads so we can reliably upload customer rewards balances (We use Mailchimps batch functionality but they seem to throw away a lot of our uploads)
A decent automation engine so our customers can create workflows for emails
Is sensibly priced for our customer base (e.g. doesn't charge for customers who have opted out)
Any ideas?
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Chris K
Neil McQuillan I really like the look of ActiveCampaign. It offers bi-directional integrations with most of the leading software providers and better email deliverability. While it’s a bit harder to set up, it’s geared towards those who want to make the most of email marketing while integrating with internal systems such as customer service and internal communications.
The automations look fantastic, and the costs are slightly lower than Mailchimp. Overall, I’d prefer a platform that’s more technical and customisable. As it's pushing a community approach to working with it's partners you'll have it easier integrating it with CL.
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Info
I can't believe how many posts there are about Mailchimp, some of them going back as far as 2019, which really points to the fact that the integration and the way email data is handled requires a major improvement.
It's all very well for CL to be advertising seamless Mailchimp integration but the reality is, is that it doesn't work very well and costs a fortune. I have been trying to get somewhere with Customer Support with both CL and Mailchimp but not getting very far.
I have created a request about this and would suggest that you put your weight behind it a vote on it so we can get these much needed improvements underway.
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Paul
It seems there is not a full mail chimp integration, there are some gaps in the customer data that do not seem to be sent to MailChimp which would be useful in being able to utilise mailchimp workflows even more.
- Last Purchase
- Total Sales
- Total Visits
- Last Purchase Location
- Account opened
In addition to mapping address data in a useable format.
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Chris
Could I add fix the integration that allows us to include various products into the emails, that would be ace.
And... a way to automate emails for customers that still have points so we can send out some better looking newsletter reminders to customers.