Hello, I do want to retire the drop down in favour of an alternative solution.

But as Neil McQuillan - CEO Citrus-Lime says it could become a button festival on mobile.

I would say our 'worst' products would be a unisex shoe that does half sizes ~24 buttons.

Unless we're unable to separate trousers into Short | Regular | Long in which case you'd end up with 30 rather large.

From a user perspective the CTA appears broken until a size is selected and the choose your option is confusing as it's not choose your size and there's other 'options' visible if it's within a colour group.

I understand why it's written how it is, we're also selling different things and using the platform in the best way we can, but it's confusing for users.

The best worst example for us would be nutrition if we had all the flavours in a colour group and the sizes / box qtys. The first image is constant regardless of the selected size (some images have size info visible), and the different flavours would site under other colours available. Aaaaand the product descriptions would be a mile long accounting for all the different ingredients and dietary info.

This could be a nice way to reduce buttons, having two dimension groups, especially if one linked to the images and would change the images based upon the selection should there be a visible difference. Or even... have the ability to group two product listings and set one as the primary visible on the PLPs, the other(s) only viewable when a dimension group is selected.