"Out of Stock" sizes to be presented differently to encourage more restock alert sign ups.
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Pauls Cycles
We find that we have to tell a lot of customers that they can set up restock notifications, as the current presentation of Out of stock sizes does not encourage clicks that then highlight to them that they can set up a restock alert. Restock alerts increase our immediate sales massively because as soon as the product lands in stock, they are all snapped up again. Particularly important whilst stock is intermittent, yet in high demand.
On the product page, when a size is "out of stock" it is currently greyed out and therefore customers will be less inclined to click on it to trigger the "notification" CTA.
I'm not entirely sure what my suggestion for alternatives would be at this stage but I'm mulling it over.
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Helen Gadbury
It appears that the order in the drop down has now changed. The items in the matrix that are in stock now appear at the top by default and no longer in size order. This is even less conducive to customers realising they can request a 'notify'. The out of stock items are geyed out and say 'out of stock' so most people wouldn't even click on them to see the 'notify' option. I think this wording needs to be 'notify' rather than 'out of stock' or even 'coming soon'.