Seeing as more and more people browse on mobile and only scroll so far, and how some products have many colour variations. I was wondering if it's worth condensing this so people aren't having to scroll past the same item too many times, and can find what they're looking for sooner, then see if there's a colour they prefer.

A lot of sites seem to show products as variation and to a degree we do this already with the master colour, although on the product page it just shows an image without the colour name nearby.

This could help customers navigate the site far easier, having far fewer individual listing loading at any one time, i feel customers search for a product and then see if there's a colour they prefer.

The solution would likely require the master colour to shift when it sells out to one that is still in stock.

I imagine this whole suggestion is a potential nightmare for someone but... sorry.