Remember scroll state when returning to filtered results
planned
A
Adam Kappa
Is it possible to preserve scroll position when a customer returns to a Find & Filter results page using the browser back button?
Currently, customers can scroll through a collection, view a product, then press back and be returned to the top of the page rather than where they left off. This creates friction and makes browsing large collections frustrating.
Remembering scroll state is standard on many ecommerce sites and should help increase product discovery, page views, and conversion by making it easier for customers to continue shopping.
Is this something that can be implemented?
E
Emma - Citrus-Lime
Merged in a post:
Returning back to search results from a product page.
T
Tom Bowden
One of three things can happen.
ONE) Returns back to the top of the search results. See below.
TWO) Returns to the bottom of the search results.
THREE) Returns to the search page at the point the you left it. This is the preferred option.
ONE and TWO are not great for bounce rate.
Seems to be intermitted as to which on you get. All three can exist at the same time, it would be across three different search results.
E
Emma - Citrus-Lime
updated the status to
planned
Thank you for this feedback. We have been working on the scroll state issue and, pending successful testing, this is scheduled for our September Ecommerce release.
J
Jon Mayo
This is a great idea. Same can be said for remembering filters applied when going back to the Find & Filter page, the above scroll state and filters has been standard on sites for some time and our sites not having this hurts browser experience and revenue.
A
Adam Kappa
Jon Mayo We receive a lot of customer service enquiries about this, and even on pages with relatively few products it's a frustrating experience.
It discourages customers from browsing the site. After encountering it once or twice, many users are likely to abandon the page rather than continue shopping. An improved experience here would make product discovery much smoother and encourage deeper browsing.
Ben Kippax
Hey Tom Bowden, we've been working on 3 during this development cycle - we've made good progress here.
1 & 2 are device & browser behaviours which are lessened in impact by our work on point 3 over the last dev cycle.
Leaving this open to prompt a thorough review and comparison after the upcoming update has been rolled out.
T
Tom Bowden
Ben Kippax:
Cheers dude.
Yes, the preferred option of "three" is now way more common than it was. Happy about that.
Be interested to see how this performs after the next update, eyes peeled!