SEO - Schema improvements
under review
Shirin Sadr
Hi - I believe this is a platform wide change. A recommendation from a recent Tech SEO audit suggested that whilst our schema is good - we could do the following:
Take out duplicate organisation schema and add a sitelinks search box - https://developers.google.com/search/docs/advanced/structured-data/sitelinks-searchbox
P
Paul
Ill add here instead of another suggestion post - Looking at product schema on a cross section of products, we have the following suggested improvements:
- Schema is outside of html body - It isn’t causing problems for how search engines are perceiving it (so far). However, it means that the tools we use for validating them in bulk do not work, meaning that we can’t pull a full export of which exact pages have the multiple unique product schema issue as mentioned below, or do any other form of mass validation.
- The fields for ‘manufacturer’ and ‘brand’ are currently empty, even in those products with two scheme inputs.
- There are two inputs for product schema, seemingly on products with more than one image (we cant verify this without being able to do mass validation as mentioned in point 1. One input has minimal info and 1 image, the other has multiple images listed. We would like to suggest these are merged. There are two plugins for product schema we noted, one seemingly from Citrus and one because of our use of Yotpo - this needs more investigation, as I'm not sure how this will impact the merging of schemas to avoid duplication, for us and any other retailers using this TP. Products with only one image upload seem to be much more inalign with best practice, because as far as we can tell, it seems to be the variable thats creating duplicate schema
- Adding additional fields to the schema, including material (of the bike), colour, model, size, and weight.
Improving these will improve our eligibility for rich snippets, so would benefit all retailers in enriching the product schema.
Ben Kippax
under review
I
Info
Ben Kippax:
To add onto this - We need the removal of categories that are being shown up in each product from the schema. Currently on each product, the schema is pulling in all navigation CTAs which is the same across all products
Is the double forward slash in the address good practice?
Ben Kippax
Info: The navigation schema helps search engines to implement rich results on their respectively search results pages. I'd be hesitant to remove this without a proper investigation. Since this is an independent topic from the one being undertaken here, It'll need it's on canny to see how people feel about it.