Neil McQuillan - CEO Citrus-Lime: Do you think this could be expanded to become a FAF filter in itself. Much like you can filter a category to "on sale only" you could block sale items from a category? domain.com/bikes/nonsale would there be a benefit to only showing full price items in a category?

AndyA. Office: We've just completely rewritten F&F code to make it faster and also easier to extend. This would not have been possible until the last ecommerce release, but I think that might be doable.

Would simply a '/notsale' option be acceptable e.g.

/bikes/notsale?

If we can achieve that we could then extend out the StarBuy setup process.

Neil McQuillan - CEO Citrus-Lime: If it's able to be done then I don't see why not. Like I said I don't know if it would be useful outside of the star buys set up but someone might see value in removing sale items from their categories. Would there be any benefits to it when creating promotions in the reward points side of things?

Neil McQuillan - CEO Citrus-Lime: I think this would also be useful when wanting to link to/land visitors on 'new' products as 'season' for bikes is becoming redundant in current climate, where there's a lot of rollover years and the use of 'generation' instead against a background of pretty much everything being below rrp.

Mark Rose: This is interesting, can you expand out on your comments? The changes to seasonality are interesting in cycle, which is a cyclic seasonal branded fashion industry.

Are you saying the death of seasonality is driving a permanent 'pretty much everything being below rrp' approach or do you think this is caused by over supply?

My read was this was caused by the cyclic nature of the industry which is very much a boom, followed by oversupply, followed by a margin squeeze.

That said I've been watching the extension/removal of seasons in cycle with great interest, all our customers are in the seasonal fashion game and it's always been a fundamental part of creating excitement and also discounting old products which are not selling to cycle that money into areas which get a return on the money invested (e.g. faster moving new lines at a higher margin thus driving stock turn). If retailers end up expanding their balance sheet by carrying a lot of old items this will cause a major cash crunch across the whole sector.

My hunch, is that this move away from seasonality which is an inevitable and change due to the supply chain crunch caused by the pandemic might prove to be a short term change as the gravity of the fundamentals of cyclic seasonal retail reassert themselves.

New product is required to drive higher margin sales and discounting of old product is required to move dead money into items which sell.

If its not a short term change we better gear the platform to handle the change!