"On website" coupons more dynamic
S
Sophie.K
The new functionality allowing coupons to be added to product pages and displayed on product pages is a valuable addition. However, the current label “Coupons Available” may not convey a premium experience or sufficiently encourage customers to engage, as it does not specify the offer details.
It would be beneficial if this label could be customised per coupon or dynamically reflect the discount (e.g., “10% Off”), providing greater clarity and incentive for the customer.
Additionally, to improve usability and clarity:
- Incorporating a CTA could help ensure customers understand how to redeem the discount.
- On mobile devices, the current red button may be visually confusing, as it can resemble a “no entry” symbol. Adjusting its design or colour could improve user perception and interaction.
J
Jon Mayo
I agree, red is a colour of "sale" but allowing text to be added (to a certain number of characters) is much better to drive conversions.
Also, I get Citrus Lime is now in the US but "Voucher" is the most common phrase for this functionality in the UK and has always been. I've made this point before in other Canny posts.
Google Trends data illustrates a sharp divide in regional preferences:
UK: 73% of searchers use “voucher code” over “coupon code”.
US: 98% of searchers prefer “coupon code”.
Just a linked observation, making the MT back end and new web front end "Coupon" without consideration for the vast majority of customers is weird. I guess we have to pay design time to perhaps use a different icon on the F&F page, if that's at all possible.
S
Scott
Agree a stronger CTA would improve conversion