When you break a box down from 1 box of 50 to 50 individual units. The retail price assigned to the products stays as the box retail price. When you sell one of the individual products, the reciept shows that the customer received a discount so in most of our cases they are getting a $200.00 discount because the box retail is $209.99 and the individual sale price is $9.99.

Maybe I'm missing something and we can already fix this, but if not, I think it would be a great fix.