Gender Filters in SIM
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Emily Russell
Is it possible to ask suppliers to be more accurate with gender filters in SIM please? I'm finding a large percentage of men's products are listed as "unisex" which means they show in both men's and women's categories on our website untill I spot it and change it. When I asked about this the answer was that it would only happen when an identical product isn't available in women's however for the majority i'm seeing this isn't the case.
Neil McQuillan
Emily,
There has been a move in recent years to label mens products as Unisex within the supply chain. I don't think this is something Citrus-Lime would be able to influence one way or the other but perhaps this is something we're doing in the AutoSim team. I shall check.
When I asked about this the answer was that it would only happen when an identical product isn't available in women's however for the majority i'm seeing this isn't the case.
Where did you get this information out of interest?
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Emily Russell
Neil McQuillan: Hi Neil, I spoke to someone on the helpdesk chat, and that was their impression, however the items I have changed today have a direct male/female equivalent for example Rab Downpour Plus in men's was listed as unisex but there is a Women's Downpour Plus.
Moving to unisex in one gender category just doesn't make sense in my opinion, especially if the industry is still happy to label women's clothing as women's clothing.
Neil McQuillan
Emily Russell: If the supplier labels it as Unisex there is little we can do I feel but let me check we are not altering this.
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Emily Russell
Neil McQuillan: Thanks Neil. I have fed it back to our two major SIM accounts and will do so again.
Neil McQuillan
Could you give me a couple of Rab part codes to check so I can see what we are provided with? Both the mens and womens codes for Downpour Plus would be perfect.
Neil McQuillan
Emily Russell: Here is the response from our listings Team Leader.
No, the team do not change the Gender if it is pre-defined in the listing as Male or Female, as a listing that has this set as Male or Female is understood to have been reported as such from the supplier.
I suspect if Rab have decided to label all their mens items as Unisex we'd be loath to step in and alter it, that's a decision for Rab and their retailers not Citrus-Lime.