Add more Find and Filter Options to Mailchimp
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Chris
Currently MailChimp only Shows the Brand and Item Group i.e. Paramo | Jackets & Gilets.
It would be good if we could set up purchase activity triggers for say Waterproof Jackets, so then we could bother people about Nikwax, Waterproof Trousers etc etc.
Thanks
C
Chris
Neil McQuillan is this something you could speak to salesfire with? Since we and a number of your customers already use salesfire. They have also implemented a couple of my suggestions already, which was surprising since we've not been with them long.
I know they're currently working on better segmentation of audiences. They're also able to see what people have bought with plans for us to market to people that have bought waterproof jackets for example.
Mailchimp just didn't seem to care.
Neil McQuillan
We are looking for an alternative partner to work what we are looking for is:
A provider who has a partner program who we can build a relationship with
Supports the upload of product and sales data with a reasonable number of data points (F&F facets e.g. /roadbike/male/red), the brand and I'm open to other suggestions here
Can support bulk uploads so we can reliably upload customer rewards balances (We use Mailchimps batch functionality but they seem to throw away a lot of our uploads)
A decent automation engine so our customers can create workflows for emails
Is sensibly priced for our customer base (e.g. doesn't charge for customers who have opted out)
Any ideas?
C
Chris
Neil McQuillan is this something you could speak to salesfire with? Since we and a number of your customers already use salesfire. They have also implemented a couple of my suggestions already, which was surprising since we've not been with them long.
I know they're currently working on better segmentation of audiences. They're also able to see what people have bought with plans for us to market to people that have bought waterproof jackets for example.
Mailchimp just didn't seem to care.
Neil McQuillan
Chris we’ll definitely reach out to them, if they are creating a true rival to Mailchimp we’d be really interested. I don’t think the product is complete yet which would concern me.
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Chris
Neil McQuillan I've ditched Mailchimp now in favour of SalesFire. Mailchimp didn't integrate properly, a lot of the features I wanted to use didn't work and the customer support didn't care/listen/resolve anything... too big to care.
The only thing I'm missing with Salesfire is an ability to better segment the audience, which they're apparently working on. That and being able to show rewards (not that that worked properly on MC)
We're seeing great returns from the email marketing, automated and bespoke. Displaying products based on individuals journey through the website.
It could be well worth you getting involved at this stage with them, potentially help steer them in a direction that suits us both.
I agree in that it's not complete, but there's so much of mailchimp that a business like ours would never have time to use anyway, complete seems irrelevant.
Sadly we're still having to pay for mailchimp integration.
Thanks again Neil
Neil McQuillan
Chris How does the email marketing piece in Salesfire stack up compared to MailChimp?
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Chris
Neil McQuillan Besides for the shortcomings mentioned already... I'd say it's plenty since they've added the ability to manually add products to the newsletters, rather than leaving it all up to the recommendations tool.
The automations can be triggered by various actions the user makes around the website. We've got a few set up with a chain of 3 emails to bring people back; search abandonment, basket abandonment, newsletter sign up, re-engagement etc.
Then we also have bespoke marketing emails, there is limited editability with the newsletters but again I never used half the features on mailchimp, I found a more simple or cleaner email worked just as well.
Emails work best with recommendations and we see good return from each bespoke email sent. Our top performing email is our newsletter sign up with the £5 off when you spend over £90.
We are seeing some customers call our bluff and re-use this "one time only" code though... so hopefully citrus lime will be able to come up with a way to link code use to customer emails... please.
There are a couple of UX quirks that take getting used to but you figure them out pretty quickly.... like not being able to name a campaign until after you set it up.. So step 1 can't be done until after step 3!
Let me know if you want to have a look around our account.
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Chris
Using Vendor Purchased we can select "Contains" and enter "paramo" to target someone that's bought a Paramo item whatever it may be but is there a way we could target someone that's bought "trial running shoes" we could then show them other trail running best sellers or "Waterproof Jackets" we could promote Nikwax, waterproof trousers, GTX shoes/boots.
It's more valuable to the customers when we show them a more complete solution to the item(s) they purchased.