Biagio Santoro
Currently the data provided to Mandrill for order tracking is the following:
  • Customer Name
  • Carrier Name (E.g. Royal Mail)
  • Courier Service (E.g. 2nd Class)
  • Tracking URL
  • Courier Status (Created)
  • Tracking Code
  • Order Reference
A nice upgrade to tracking emails would be the ability of adding structured data, for example Gmail can show "Go-to Actions" to customers (for example track parcel).
There are required fields for these actions to show up, in regards to data that needs to be available in the email:
  • Item/Items being delivered
  • Delivery Address (Street, Locality/City, Region/County, Postcode)
  • Carrier (Already Available)
  • Order Number (Already Available)
  • Merchant (Can be made by tagging your company name)
You can read more about it on: https://developers.google.com/workspace/gmail/markup/reference/go-to-action#track_action
Obviously not urgent by any means, but thought I'd suggest it to start a discussion!