When a customer looks at a product page and sees what they looking for/want and clicks the check availability, if the item is a pre-launch/coming soon, all the customer sees is OUT OF STOCK and quite likely to move on to another site. So potential lost sale as that item maybe coming in next day or so. Yes they could click view in product page and then see the the details saying when expected in. About 2 years ago or so, pre-launch was called coming soon ( i think "coming soon" is the better and customer friendly wording) and when a customer clicked view product it would say "coming soon" on every line attribute of the product. So long/short I can see lost sales and possibly of people not coming back again when product does come in. Please bring that option back

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