When Importing the SIM data from a US brand, could the person responsible for the hand curation of SIM data update the size information to reflect the UK sizing rather than the US Sizing? With the one size variation between US Mens & UK mens AND the two size variation between US Womens & UK Womens, it can cause a lot of confusion on the webside of the business.
There must be a lot of time being spent by individual retailers making these adjustments, whereas the curator could make these adjustments just once.